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January 12, 2008, 04:58:43 AM
Robert Bing
Budget Airline Guru
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GoAir has announced a unique fare offer on the Delhi - Jaipur sector as part of its new pricing strategy. The airline is offering a Flat Fare of Rs 1075/- for passengers flying this sector including all taxes and surcharges. The flat fare offer on the Delhi – Jaipur sector is also available on Jaipur – Delhi flights.

According to Mr Jeh Wadia, Managing Director, GoAir, “We are delighted to offer our esteemed passengers the choice of flying with us on Delhi – Jaipur route at an innovative price point of Rs. 1075/-. We expect a exponential conversion from the road traffic to Air traffic following this offer. Our aggressive pricing strategy in the Delhi-Jaipur is in line with our growth strategy to escalate passenger traffic growth in mini metros. Over the last few years, metro-centric routes have reached a stagnation point in terms of escalation of passenger traffic growth. The next phase of growth in passenger traffic is expected to be generated from the mini-metros. It is with this outlook that GoAir has announced its innovative pricing strategy on the Delhi-Jaipur sector.”

The Flat Fare offer of Rs 1075 is available on all flights from Delhi to Jaipur as well as on return flights in the sector from Jaipur to Delhi. The flat fare offer can be availed by booking the GoAir ticket online www.GoAir.in. The offer is also available through GoAir’s local travel agents in these two cities.

Over the last one year, the airline has recorded a whopping 200 per cent growth in passenger traffic in the Delhi – Jaipur sector. As part of its aggressive strategy to drive growth in this sector, GoAir recently doubled its flight operations in Jaipur to 28 weekly flight departures. With the onset of the tourist season in India, GoAir is poised to maintain this growth trend in passenger traffic, load factors and market share in the last quarter as well.

Affirming the exponential growth recorded by the airline in the sector, Mr Jeh Wadia added, “The enormous growth recorded by GoAir in the Delhi – Jaipur sector over the last one year reflects the faith of our passengers in the brand. GoAir has been maintaining a leadership stance by consistently recording highest load factors in the industry. Moreover, our market share is on an upswing as compared to our market share during the previous season. We also enjoy the highest market share per aircraft in the industry.”

 
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