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June 11, 2008, 01:22:38 PM
sanaa
Just got here
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Posts: 1



hi
im looking for more information about low cost airline i.e the companies strategies in pricing advertising branding and service and so on 
so please help me
thank you very much
« Last Edit: June 11, 2008, 01:24:50 PM by sanaa » Logged
 

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June 13, 2008, 08:53:47 PM
Robert Bing
Budget Airline Guru
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Posts: 316



The is a good book available on this subject:

No Frills: The Business Behind the Low-Cost Revolution in the Skies
by Simon Calder

# Paperback: 352 pages
# Publisher: Virgin Books (November 28, 2006)
# Language: English
# ISBN-10: 0753510448
# ISBN-13: 978-0753510445
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